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With a population of nearly 8 billion people, more than 5 billion are using smartphones which is approximately 63% of the whole population on Earth. These numbers are quite impressive and surely speak in support of digitalization process which is embracing the planet right now. Most of the time spent in smartphones, users spend in mobile applications.

Photo by freestocks.org on Unsplash

Nevertheless, a mobile application creation is a time-consuming process that requires great intelligence, skills and financial investment. It can be divided into 3 essential stages: analytics, UI&UX design and development. We will focus on the 2nd dimension. The goal of this article is to describe the key challenges that appear during the development of a mobile app user interface design with provided solutions to them, touch upon the most common screens that are used in mobile apps along with additional ones and offer best UI trends that are highly demanded in 2019.

UX&UI Areas of Responsibility 

Design process in mobile development consists of User Experience and User Interface design. After a deep analysis UX designers start working on creating a visual functional prototype. Complete UX prototype means User Interface designers come to the force. They deal with colors, fonts, all elements sizes in order to please the user’s eyes and create a reasonable final version of interface application. Both UI&UX are equally important, since in the end users receive a mobile interface that plays a huge role in their interaction with an app.

The Most Common Mistakes 

A Wrong Application Structure

Problem: the composition of clickable elements, content, screens are not recognized by a user and lead to misunderstanding in communication with an app as well as to a further app uninstall.

Solution: App interface should be intuitive for users. To make it happens, user interface designers should think as their users. First, define a target audience of your mobile application which should also respond to the purpose of your app. Mobile application without an idea and defined target audience is a waste of time and money. Avoid it. Second, think about an operating system where your app is going to be launched. Users should intuitively understand the purpose of all existed buttons since they recall their previous experience mainly with their operating systems and popular mobile applications in order to orient themselves in a new application. 

Responsiveness

Problem: your mobile application user wants to turn its device horizontally or to use it on a tablet, but … Oops! It doesn’t work and doesn’t fit the screen.

Solution: This issue can be tackled even before you’ll face it. Just always be aware of the fact that your potential users are able to come up with some device manipulations (for instance, rotation), and user interface design in mobile applications should respond to all changes: commands shouldn’t be very small if they are displayed in horizontal mode, all desired sections should be shown properly. Moreover, your application potentially can be seen on devices with different resolutions and display sizes which also affect the way information fits the screen.  

Poor (First) Impression

Problem: there are plenty of them – too bright or dark design, too many incomprehensible interface elements, missing smooth screens transitions – all of these can disturb users and bring  an annoying experience that results in an application uninstall.

Solution: first impression is crucial as well as the whole experience with an app afterwards. Every interface element and its size should respond to the whole concept of an app and doesn’t cause long-lasting cognitive load. There is a tough task to be completed: come up with a conceptual and unique design, where every element has its own place and meaning. So, don’t forget to take enough time to research.

What Types of Screens Should Be in Your Application?

Even though there are millions of apps in Google Play or App Store, all of them adhere to the common user behaviour patterns. 

Splash screen

This is an image that appears first when the application is launched. Usually it presents development company’s or publisher’s name along with a logotype. Screen looks very simple, but highly important in delivering necessary information and taking time for application to start. While you have a splash screen in your application, all subsequent elements have time to load, so when users turn to them, they are working perfectly. That’s why mobile user interface design shouldn’t be too complicated and the duration of its appearance shouldn’t exceed 8 seconds. 

Home screen

A splash screen is followed by a home screen, which is considered to be almost the main screen in the whole application. However, its significance can alter according to an app concept. That’s why, home screen design shouldn’t contradict with type and main idea of the application . 

Menu

This part of application can be independent or attached to the home screen. Sometimes mobile applications require a menu navigation over it due to the complex structure and a huge number of sections. You can find it especially in apps where sign-in process is compulsory and menu serves as navigation across personal account. Otherwise, it replaces a home screen and becomes a dashboard.

Additional screens

Some additional screens in mobile applications are listed below:

  • sign-in or log-in screens like in Tinder app; 
  • stats screens display graphs and information about your sport performance as in Nike Training Club app;
  • catalog screens can be found in Booking.com app;
  • feed screens are typical for social media like Instagram;
  • calendar screens for Google Calendar;
  • playlist screens are similar to Spotify and more.

Moreover, it’s highly important to emphasize that all types of included screens are aiming to ease the interaction with a mobile app for users. That’s why you can also add an onboarding section or any tips within the application which prompt a way how to use it or tells what kind of interesting features it has. All of these prove that you can manipulate with an additional screen choice according to own expectations from a mobile application. 

Best User Interface Design Trends in 2019

The world of design is constantly upgrading and things that seem to be fashionable and stylish today, may no longer be up-to-date tomorrow. However, now we can clearly see some mobile app user interface design features step-by-step capturing the world and becoming a new lasting trend.

Gesture-based

As it was mentioned above, a creation of a mobile application is closely connected to the evolution of mobile systems, namely Android and iOS. Since both of them introduced an interface controlled by gestures, mobile app developers immediately took it into consideration. We can surely expect in the near future such interface to conquer the whole world. It is easier and more productive. Gesture-based design gives more space to animation, graphics and what else is useful for a certain app. 

Minimalistic design

Complex interface, multicolors, complicated fonts are no longer acceptable. They are replaced by one-color background, simple interface elements, functional animation, bold typography, reasonable contrast and clear text blocks which become the pillars in creating a timeless design. The most vivid examples are Uber or Bolt mobile applications without overlapping design and complex structures. 

Personalization 

It’s a trend that stays up-to-date even in 2019. People love to get personal attention, that’s why small details and user-oriented design will only attract more people to a mobile application. App developers allow users to customize their background, icons and avatars today. Usually personalization elements can be discovered in calorie counter, sport training, visual wardrobe and other mobile applications. 

Conclusion

To sum everything up, we can say without doubt that a modern interface design adheres to “the simpler, the better” position. This motto influences a layout building, which should avoid complex structures and numerous interface elements. Interface should be adopted and easily seen on tablets as well on mobile devices with different resolutions. In other words, be responsive and adaptive. All of these will lead to a great first and future impressions which allow users to stay for a long time with an app.

The screen types choice is dependent on a mobile application type. However, all of them have basic ones as splash and home screens. Should you want a music or sport app, choose additional screens accordingly. 

Today’s apps are getting more and more personal, that is why user interface design for mobile applications in 2019 becomes more individualized, minimalistics in order to provide customized and necessary information. 

At Bitsens we are specialized in User Experience and User Interface designs for mobile devices and websites which result in stylish and timeless interfaces. We are eager to provide clients with an effective interface design that helps to make a profit. Our best works include a fashion mobile app Lookhave with UX&UI development as well as a health application Ramu that has a clean, intuitive and catchy design. We always keep our eye on upcoming mobile interface innovations to reach a digital perfection in every bit!

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